Released on: February 7, 2008, 2:34 am

Press Release Author: Unipier

Industry: Telecommunications

Press Release Summary: Unipier and Accenture team in Barcelona to exhibit full Web
2.0 integration
into mobile service offerings

Press Release Body:
Netanya, Israel - February 7, 2008: Unipier, pioneer of Intelligent Policy
Management and service delivery solutions, announced today that it will be
demonstrating during the Mobile World Congress 2008 in Barcelona how operators may
use the successful platform of social networks such as Facebook to increase their
service exposure and offer profitable community services to their own subscribers.
Based on Unipier's Intelligent Policy Suite, service providers will be able to
integrate Web 2.0 applications and user generated content into their own service
offerings while supporting service marketing policies, subscriber-aware information
management and community-based activities. This increases the mobile operators'
service value, extending their reach beyond their own networks and bringing the Web
2.0 Internet experience into the mobile arena.

Unipier\'s Intelligent Policy Suite is the first centralized system with end-to-end
solutions for all key policy domains such as service offers and bundles, promotions,
viral recommendations and promotions, mobile advertising, loyalty plans, content
access control and subscriber privacy management. Unipier will present at their
exhibition booth (stand 2D49) new strategies for operators to derive added value
from Web 2.0 applications and smoothly interface with profitable mashup services and
social network applications, exposing its mobile services in front of new subscriber
communities and potential customers.

Unipier has further integrated its Intelligent Policy Manager and mobile advertising
solution into Accenture\'s Service Delivery Platform blueprint. Accenture will
perform a feature-rich demonstration of context-aware and location-based insertion
of advertisements into Web 2.0 applications at its stand. This cooperation with
Accenture further illustrates the ability of Unipier\'s product to substantially
improve the overall user experience through more comprehensive use of
subscriber-aware policies and advanced targeting abilities.

As service providers strive to maintain their leadership position and their market
share, they must leverage their role in the market and increase their added-value
beyond pure network capabilities. Today\'s open Web 2.0 environment has presented a
unique opportunity for them to use their unique service propositions and subscriber
assets to further increase their subscribers' reach and service differentiation,
through targeted service initiatives and optimization of the user experience. With
Unipier's Intelligent Policy Suite, service providers are offered, for the first
time, a rich set of policy solutions that cover all the key VAS domains across any
service channel, including browsing, messaging, voice, video, Web 2.0 & IMS.

\"We are proud to demonstrate a set of telecom solutions that will enable operators
to fully achieve their potential value,\" said Gabby Levy, CEO at Unipier. \"Unipier
has managed to combine the mobile operator's unique subscriber and service assets
with the huge potential of user generated content and social network services in a
Web 2.0 environment, empowering operators to become 'Smarter Pipes.' Our joint
demonstration with Accenture showcases the importance of Intelligent Policy
Management in enabling profitable services.\"

Unipier's Intelligent Policy Suite involves the integration of the most relevant
policy solutions into a unified and effective suite. It is based on Unipier's
field-proven Intelligent Policy Manager, which offers an intuitive, flow-based user
interface for flexible business policy modeling, innovative context management, and
a real-time network integration framework. The Suite provides marketers
best-practice methods for targeted recommendations and promotions, bundling offers,
contextual advertising, viral marketing, access control, service charging and
loyalty, privacy and service assurance. Its advanced behavioral targeting methods
ensure a significant enhancement of the overall user experience and satisfaction.
Unipier will be presenting its comprehensive solution suite at the upcoming Mobile
World Congress in Barcelona. The company will be located at booth 2D49, and plans to
deliver full demonstrations over Web 2.0, mobile browsing, messaging, and IMS
environments. To arrange a personal demonstration or pre-show briefing, please
contact Michael Horowitz at mike@ncsm.co.il.

About Unipier
Unipier, a pioneer of Intelligent Policy Management, offers service delivery
products and solutions that empower mobile operators to rapidly create, integrate,
deliver and control a wide range of services, across next-generation service
delivery architectures.

Unipier's Intelligent Policy Manager serves as a flexible modeling environment and a
business decision point for every service event and process. It is easily integrated
on top of existing service delivery infrastructure allowing for a cost-efficient
implementation of policies and business logic across any service and delivery
channel. Unipier\'s Intelligent Policy Suite offers a comprehensive set of end-to-end
service policy solutions, increasing operator added-value and improving overall user
experience. These solutions cover domains, such as service offers, charging and
bundling, mobile advertising, recommendations and promotions, viral marketing,
parental control, and user privacy.

Unipier solutions empower leading mobile operators, such as Telefonica, Wind,
Vodafone Italy, O2, Telenor, UMC, Cellcom and Orange Israel. For more info, visit
www.unipier.com



Web Site: http://www.unipier.com

Contact Details: Contact for further information

NCSM Marketing
Michael Horowitz
VP, Technology Group
NCSM
+972-2-563-7527
mike@ncsm.co.il

Unipier Ltd
Ofir Azury,
Director of Marketing
Tel: +972 9 8920888
ofir.azury@unipier.com